During national Tourism Week (May 23–30, 2021), Meetings Mean Business Canada is recognizing the important contribution made by business visitors to Canada’s overall tourism economy.
Did you know that business travellers in Canada spend 4X more than leisure travellers and each business participant spends an average $668 per event?
Business visitors attend meetings, trade shows, exhibitions, conferences, conventions and incentive programs. Face-to-face business events connect people and are a catalyst for collaboration and investment. These connections spur high-value jobs and inspire innovation among academic thought leaders for the advancement of all industries.
We’re asking corporate, association and incentive clients to help rebuild Canada’s economy by Meeting in Canada when restrictions are lifted
Are business visitors also tourists?
From transportation to hotels to restaurants, business visitor spending helps boost local economies. Often, business visitors will extend their trips to enjoy local cuisine, cultural activities and attractions. And many return with family and friends to explore more of Canada.
Canada’s meetings industry is ready to host safe, in-person business gatherings that comply fully with local health regulations.
Tourism Industry Association of Canada is calling on Canadians to support local tourism destinations, businesses and employees by taking the 2021 tourism pledge to Travel in Canada when restrictions are lifted.
Destination Canada has a new video highlighting the makers, performers, business owners and staff who make up Canada’s tourism sector, as well as a postcard campaign to help Canadians reconnect with family and friends across the country.