Direct Impacts of GLOBAL Business Events
Number of participants: Business events involved more than 1.5 billion participants across more than 180 countries.
Direct spending (business sales): Business events generated more than $1.07 trillion of direct spending, representing spending to plan and produce business events, business events-related travel, and other direct spending, such as spending by exhibitors.
Direct GDP (gross domestic product) and employment: Business events supported 10.3 million direct jobs globally and generated $621.4 billion of direct GDP.
Average spending per participant: On average, $704 was spent per business event participant.
Top countries: The top 50 countries accounted for $1.03 trillion of business events direct spending, representing 96% of the global total.
Prior country-level studies: Previous country-level analyses of business events activity accounted for almost two-thirds of the estimated global total, providing a solid research foundation.
Source: Events Industry Council, Global Economic Significance of Business Events, 2018
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