Business Events in Action
Business Events in Action is a national initiative led by Meetings Mean Business Canada that gives Parliamentarians and key stakeholders a first-hand look at the powerful economic and social impacts of business events. Through on-site visits to conferences, trade shows and exhibitions, decision-makers gain valuable insights into how these events:
✅ Drive economic growth
✅ Create jobs
✅ Strengthen Canada’s visitor economy
Inviting a government official to your next big event? MMBC has you covered with easy-to-use invitation templates and a one-page fact sheet highlighting your event’s economic impact and the strength of Canada’s business events sector.
Global Energy Show Canada 2026
A forum for attracting investment, strengthening global partnerships and positioning Alberta and Canada at the forefront of energy innovation and infrastructure development.
Click the image to download the Global Energy Show Canada 2026 fact sheet.
Prospectors & Developers Association of Canada
2026 Convention
With 8,200+ members worldwide, PDAC is the leading voice of the minerals exploration and development community.
Click the image to download the PDAC 2026 Convention fact sheet.
Royal Agricultural Winter Fair 2026
World’s largest indoor combined agricultural event and equestrian competition.
Click the image to download The Royal 2026 fact sheet.
SAAS NORTH 2025
SAAS NORTH is Canada’s go-to hub for scaling and growing SaaS and AI-native companies.
Click the image to download the SAAS NORTH 2025 conference fact sheet.
OMCA 2025 Marketplace
Canada’s top group travel marketplace attracts 350 professional tour operators, travel agents, tourism suppliers, coach operators and service providers from Canada, Ontario and the United States.
Click the image to download the OMCA 2025 Marketplace fact sheet.
2025 Canadian Meetings + Events Expo
In August 2025, MP Rechie Valdez, Canada’s Secretary of State for Tourism, MP Chi Nguyen (Spadina—Harbourfront), and MPP Stan Cho, Ontario’s Minister of Tourism, Culture and Gaming participated in guided tours of the 2025 edition of the Canadian Meetings + Events Expo (CMEE).
Their visits were part of Business Events in Action, MMBC’s new national initiative designed to give Parliamentarians a first-hand look at the powerful economic and social impacts of business events.
During her visit, Minister Valdez met privately with MMBC Chair Minto Schneider, Newcom Media president Joe Glionna, as well as Kathy Haley, CEO, and Ron Pellerine, COO of the Metro Toronto Convention Centre.
Minister Valdez also addressed attendees, highlighting both the tremendous value of the business events sector and the success of the International Convention Attraction Fund (ICAF), a Destination Canada program that helps Canadian destinations compete globally to host major international events.
During the visit, the three Parliamentarians toured the CMEE show floor, where they engaged with several exhibitors, including MMBC members. Conversations focused on regional developments in the business events sector and reinforced how critical ICAF has become to Canada’s competitiveness and success on the international stage.
Click the image, below, to download the 2025 CMEE fact sheet
