Meetings Mean Business Canada
ADVOCACY TOOL KIT
Our suite of advocacy tools showcase the economic, social and legacy impacts of hosting business meetings and events. Industry members are welcome to use our tools for advocacy outreach, education and engagement.
These assets are updated on a regular basis.
Please re-download fresh versions of our assets as you need them.
MMBC Logo
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MMBC Fact Sheet
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Canada’s Business Events Sector
Click the image to access a selection of infographics
International Convention Attraction Fund
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PowerPoint Presentation (Updated June 26, 2026)
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MEMBER Update Calls
Click on the links below to catch up on the latest from MMBC, including advocacy progress and what’s coming next:
April 23, 2026: This spring, the federal government announced a three-year renewal of the International Convention Attraction Fund (ICAF), with a $15 million investment to continue driving international business events to Canada. Robert McCreight, Director of Business Events, Government & Industry Relations at Destination Canada Business Events, takes a closer look at what ICAF 2.0 means for Canada’s business events sector.
January 29, 2026: John Dunn, Chair, MMBC Research Committee, was joined by Virginie De Visscher, Executive Director, Business Events, Destination Canada, Tony Bonen, Executive Director, Economic Research, Signal49 Research, John O’Leary, Vice President, Crestview Strategy, Barbara Jesson, President of Jesson and Company, MMBC’s public relations agency, and MMBC Chair Minto Schneider to discuss the significance of the new Canadian Business Events Economic Impact Study.
October 30, 2025: MMBC Chair Minto Schneider shares an overview of the latest advocacy initiatives, while John Dunn, Chair of MMBC’s Research Committee, provides an update on the Canadian Business Events Economic Impact Study. John O’Leary, Vice President, Crestview Strategy, shared insights on MMBC’s ongoing engagement with Parliamentarians.
July 17, 2025: MMBC Chair Minto Schneider led the discussion around various initiatives, including the Educate Your MP program, the Canadian Business Events Economic Impact Study and meetings with key federal ministers and departments.
March 13, 2025: Crestview Strategies Vice-President John O’Leary provided an in-depth analysis of the latest shifts in Canadian politics and the critical need for proactive engagement so that Meetings Mean Business Canada priorities are reflected in government transition plans and policy platforms.
January 30, 2025: John C. Dunn, Research Committee Chair and Board member, shared progress on the Canadian Business Events Economic Impact Study., a partnership with Destination Canada.
Destination Canada Business Events Resources
Video: Visa and eTA step-by-step guide for international attendees
Resources and tools for business event planners
Visa Trend Tracker: A public record of Canada’s visa processing performance
IRCC Informational Webinars
MMBC’s webinar library offers essential insights for planners coordinating global conferences in Canada. Presented by experts from Immigration, Refugees and Citizenship Canada (IRCC), these sessions cover:
- IRCC’s Special Events services — what they are, which events qualify and the benefits of registering with IRCC
- How organizers can support attendees from visa-required countries to help ensure smooth and successful participation
- Country-specific timelines and best practices for visa processing
Click on the links below to explore the webinars:
Videos
Click the links to download each video:
Meetings & Events Stats short (22 sec)
Meetings & Events Stats med (46 sec)
Meetings Mean Jobs (36 sec)
International business (1:23 min)
Meetings impact full video (2:13 min)
MMBC backgrounds for Zoom and Microsoft Teams
Click the image to access 6 different backgrounds
