New Study To Measure Business Events Impacts
MMBC Communications2022-04-27T11:21:07-04:00New Study To Measure Business Events Impacts Destination Canada Business Events (DCBE) has commissioned a legacy impact study for Canada’s business events industry. “There's no denying the powerful tourism benefits that business events bring to a destination — but their impact extends well beyond that. For instance, [events] can open the door to transformative collaborations, unlock trade and investment opportunities, spur innovation and attract top-notch talent from around the world,” DCBE said in a statement. “While there's plenty of anecdotal evidence on this, we’ve lacked concrete data to prove the long-term outcomes [...]