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Mission & Vision

A United Voice for Business Events

We work with key industry stakeholders to communicate the industry’s social and economic impact to decision makers at all levels of Canadian government.

BUSINESS EVENTS IMPACT

40% of all tourism spending in Canada

$47B direct economic impact

$27.4B direct GDP impact

242,000 direct jobs

$901 average spend per participant, per event

Source: Destination Canada; Events Industry Council, Oxford Economics,
Global Economic Significance of Business Events, 2023; All figures in Canadian dollars

A UNITED VOICE FOR BUSINESS EVENTS

We voice the concerns of our industry to government decision makers.

We provide tools and resources to support grassroots advocacy efforts.

MMBC advocates successfully for sector financial relief.

We work closely with partners and stakeholders to present one united voice.

We support advocacy efforts by stakeholders throughout our diverse sector.

We’re showcasing real life examples of safe business gatherings.

Industry News & Views