The Canadian Business Events Economic Impact Study (CBEEIS) is a landmark national research initiative led by Destination Canada and Meetings Mean Business Canada, with research by Signal49.

For the first time, Canada’s business events sector will have a comparable, credible national data collection measuring the economic contribution of meetings, conferences, trade shows, exhibitions and incentive travel held across the country.

We need your input
Ensure your sector gets counted. All responses are confidential and anonymous.

Please complete the survey if you are a:

• Business event attendee

• Meeting planner

• Venue manager

• Exhibitor

• Representative of a destination marketing organization

Interested?  Click here to begin the survey

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Survey closes November 30, 2026

Your experience is an important part of this national data collection
CBEEIS is being built from the ground up, drawing on primary data from destinations, delegates, venues, operators, event planners and DMCs. The findings will help quantify the total economic impact of business events in Canada, including direct, indirect and induced contributions.

CBEEIS is more than a research report
It is a policy-relevant data asset, a national benchmark, a decision-support tool for investment and funding, and a foundation for long-term advocacy.