Sharpening Our Engagement Strategy
MMBC Communications2023-02-13T14:13:07-05:00Sharpening Our Engagement Strategy Meetings Mean Business Canada has updated and renewed its annual agreement with the Tourism Industry Association of Canada (TIAC) to further amplify, target and measure our advocacy and engagement efforts on behalf of the business events industry. Throughout 2023, TIAC will be MMBC’s lead advocacy partner, assisting MMBC leadership to implement our Federal Advocacy Priorities Plan. TIAC will proactively incorporate key business events industry messaging into presentation and communication materials reaching Members of Parliament and other federal decision makers. MMBC will participate in a number of advocacy initiatives during 2023, including: Global [...]