Even so, the study found that uncertainty will impact attendance at upcoming events, with some gatherings already pushed to early 2022. More events are opting to implement proof of vaccination policies for attendees and participants.
The study—Planning Through Uncertainty: What You Need To Know About COVID-19 and Events—is a research partnership between global event producer Freeman and Epistemix, a computational modelling software firm.
Key points from the study include:
The survey took place during August 2021 with participation by American and international exhibitors (442) as well as attendees (5,164) of business events.
Access the study