The Power of Conferences


The Power of Conferences Boosting Canada's Potential of Hosting Renowned International Conferences and Events Destination Canada has long understood the powerful role that international conferences play for both destinations and organizations alike. Recently, the Business Events team launched an exciting new initiative, called the Unicorn Event Initiative, to help raise awareness among government organizations of large-scale, renowned events that correlate with the country’s centres of excellence—with the ultimate goal of highlighting the meaningful difference they make in driving economic growth and destination development. Meetings Mean Business Canada chatted with VIRGINIE DE VISSCHER, senior director of business development, [...]