Mission & Vision
A United Voice for Business Events
We work with key industry stakeholders to communicate the industry’s social and economic impact to decision makers at all levels of Canadian government.
BUSINESS EVENTS IMPACT
40% of all tourism spending in Canada
$47B direct economic impact
$27.4B direct GDP impact
242,000 direct jobs
$901 average spend per participant, per event
Source: Destination Canada; Events Industry Council, Oxford Economics,
Global Economic Significance of Business Events, 2023; All figures in Canadian dollars
