Laura: What were your measures of success for this business event?
Karen: Our first measure of success was to keep everyone healthy. We managed to make that happen. We also had a backup plan should any of our speakers or entertainers test positive for COVID.
Our second measure of success was to ensure that our strategy and our programs for the year were communicated in an impactful way, and we feel that was achieved. I could just feel by the energy in the room and the comments that I heard onsite that it’s going to be scored as a really, really great conference.
My biggest measure of success was to ensure that the delegates did go back to their stores energized and motivated. And I think, from our LCL Chairman, Galen Weston’s opening address to giving away 10 bucket-list items to the audience, to our closing session with seven-year-old Coach Cal [i.e., Lakefield, Ont.’s Callan Perksis], I think it was a truly memorable conference.