Discover Halifax has launched a new initiative to encourage local and regional planners to meet in person.
Meet Again Halifax promotes the face-to-face meetings that are happening throughout the city under current pandemic-related restrictions. Organizers aim to increase market confidence about safe in-person meetings and to inform those who continue to host virtual meetings that they may be missing out on the benefits that come with face-to-face interactions.
“We are promoting this with some targeted paid campaigns in social media and on business news sites, but the most promotion we’re getting is from our partners and industry stakeholders who are sharing and promoting it themselves,” says Jeff Nearing, vice-president, sales, Discover Halifax. “It’s really helped to align the industry and we also believe it will help book local business while we wait for national and international meetings to come back.”