To host safe, state-of-the-art business events

To help rebuild Canada’s economy

To get Canada’s meetings industry back to work!

On April 8, 2021, more than 850 business events professionals, supporters and stakeholders gathered online to support
Global Meetings Industry Day
with 90 minutes of information and discussion

WHAT’S NEXT? Here’s How You Can Take Action!

INFORM government leaders at all levels that our industry is ready to host safe, in-person business meetings that comply fully with local health regulations

TELL EVERYONE that face-to-face business events drive positive economic impact and should not be confused with social gatherings

SHARE our GMID 2021 videos with your federal and provincial members of parliament

VISIT TourismCounts.ca to download the Tourism Industry Association of Canada’s 2021 Tourism Recovery Plan and to send a letter to your MP asking them to support tourism recovery

Let’s work together: MMBC can connect you with industry professionals and working groups across Canada who are eager to share strategies and best practices. CONTACT US


GMID April 8, 2021: Watch the Entire Event

Emcee: Jennifer Spear, MMBC board member


Darren Fisher, MP, Parliamentary Secretary to the Honourable
Mélanie Joly (05:00)

Clark Grue, chair, Meetings Mean Business Canada (07:30)

Nancy Tudorache, Regional VP, GBTA (11:23)

Chantal Sturk-Nadeau, Executive Director, Business Events, Destination
Canada (16:47)

Beth Potter, President & CEO, TIAC (20:49)

Stephanie Linnartz, President, Marriott International (23:28)

David Campbell, Managing Director, Encore (27:06)

Joanne Lafreniere, BMO Financial Group (29:00)

Encore (30:32)

Candace Schierling, Director, Business Development, Tourism Saskatoon (32:40)

Destination across Canada are Ready! (34:51)

Tony Baldinelli, MP, Niagara Falls, Ont (37:50)

Hilton (39:50)

Barry Smith, Executive Director, Convention Centres Canada (42:28)

MMBC’s Industry Association Partners are Ready! (44:35)

Panel: How Will Business Events Reopen? (49:00)

Closing Remarks: Clark Grue & Laura Pallotta (1:29:10)

Panel: How Will Business Events Reopen?

Laura Pallotta, MMBC Vice Chair; Regional Vice President, Sales and Distribution, Marriott Hotels of Canada

Joanne Burns Millar, BC Meetings & Events Industry Working Group; CEO, Pacific Destination Services Inc.
Learn more about the British Columbia Safe Restart Plan

Bianca Kennedy, Québec City and Montréal Motorcycle Shows; President, Board of Directors, Canadian Association of Exposition Management (CAEM)

Caroline Lepage, Executive Vice President, Agora Opus3

Learn more about the panelists

Industry Association Partners Are Ready!

MPI Toronto Chapter MPI Canadian member annual spend influence: $434.8 million

PCMA Canada PCMA member spend influence: $1.2 billion

Canadian Society of Association Executives (CSAE) Business event attendees each spend an average $668 per event

Canadian Society of Professional Event Planners (CanSPEP) CanSPEP member annual spend influence: $60 million

SITE Canada Canada’s meetings & events industry sustains 229,000 direct industry jobs

Canadian Association of Professional Speakers (CAPS) Live events host 49.5 million engaged participants

International Live Events Association (ILEA) ILEA Canada member annual spend influence: $150 million

Canadian Association of Exposition Management (CAEM) Business events annual direct GDP impact: $19.3 billion

Hotel Association of Canada Business travellers spend 4x more than leisure travellers

Canadian Chamber of Commerce Business events’ direct contribution to local economies: $33 billion

Destinations Across Canada Are Ready!

Whitehorse, Yukon
Victoria, British Columbia
Edmonton, Alberta
Calgary, Alberta
Regina, Saskatchewan
Winnipeg, Manitoba
London, Ontario
Niagara Falls, Ontario

Toronto, Ontario
Ottawa, Ontario
Montreal, Quebec
Fredericton, New Brunswick
Halifax, Nova Scotia
Prince Edward Island
St. John’s, Newfoundland and Labrador

LIGHTING UP BLUE: On April 8, cities across Canada recognized GMID 2021 and business events by lighting meeting venues blue.
See who participated in #LightingUpBlue

APRIL 8, 2021  |  12:00 PM EST


Panel: How Will Business Events Reopen?

How is the industry preparing for the return to face-to-face gatherings? MMBC vice chair Laura Pallotta will moderate a panel that includes Joanne Burns Millar of the BC Meetings & Events Industry Working Group; CAEM’s Bianca Kennedy; and Caroline Lepage of Agora Opus3. They’ll provide the latest update on advocacy work and concrete actions taking place in British Columbia, Quebec and other regions of the country designed to get the industry back on track. Learn more about the panel.