Australia Rallies Events Industry With “It’s Our Best Shot” campaign
Australia Rallies For Events With Pro-Vax Campaign
Tourism Australia is rallying in support of its MICE industry with a pro-vaccination initiative called “It’s Our Best Shot For Events.”
A Meetings & Conventions Asia article reports that Australians are encouraged to support the business events industry by getting vaccinated against COVID-19. The industry has been significantly impacted by ongoing lockdowns across the country and increased vaccination rates will allow travel restrictions to be eased and enable the industry to get back on track.
The initiative supports the Australia government’s four-phase approach to reopening, with each phase only moving forward when vaccination thresholds are met.
Meanwhile, the Business Events Council of Australia (BECA) is also supporting the national vaccination rollout with its “Give BE a Shot” campaign.